For new and upcoming startups, selecting the right email marketing software is essential for creating effective and creative campaigns. But to make the most out of your email marketing strategy, it’s crucial to select a tool that best suits your specific needs and goals.
Because there’s no one-size-fits-all solution when it comes to email campaigns, however, finding the right tool can be a challenge. That’s where we come in.
In this comprehensive guide, we’ll dive deep into the top email marketing tools and discuss their standout features, pricing plans, and why we recommend them for specific users. Let’s begin!
The Top Features to Look for in an Email Marketing Software
In case you’re not too familiar with the most commonly sought-after email marketing features, we’ve come prepared. Here is a quick breakdown of the best features you can look for in an email marketing software and how you can benefit from each one:
1. AI writer
Whether you need help with writing email copy or optimized subject lines, having a handy AI writer tool can be a big help. Instead of spending hours struggling with writer’s block, you can simply input your required text, and the tool will generate your desired copy with just a click of a button.
2. Template library
For individuals or small startups, managing marketing strategies on top of normal day-to-day operations can be a hectic task. Luckily, using free email templates can lessen the workload by a ton.
Instead of having to design email campaigns from scratch, you can simply input your desired layout into a search bar and browse through the options to find your desired look.
3. Drag-and-drop editor
Due to various advancements in technology, launching email marketing campaigns has now become much easier. Users no longer need to know basic coding structures and can simply use free online tools for editing campaigns from pre-saved templates.
With a drag-and-drop editor, users can simply select and arrange different elements on a page for more seamless and efficient template designing.
4. Analytics reporting
The best way to measure the effectiveness of your email campaigns is by reading through analytics reports. While that can seem like a difficult task, most online marketing tools now come with a built-in analytics report tool for easily distinguishing which campaigns perform better than others. This can help ensure more optimized campaigns for more effective marketing.
5. Integrations
While most email marketing tools online will come with a free version, that option can often be limiting for some users. So, rather than subscribing to different tools for different marketing needs, it’s better to opt for tools that offer various integrations or are already an all-in-one email marketing tool, complete with built-in content creation and social media management features.
The Best Email Marketing Tools for Small Businesses in 2025
Now that we’ve gone over the best features you can look for in an email marketing tool, let’s dive deep into the different features and pricing plans of each platform:
1. Klaviyo
Overview
Klaviyo is an online marketing platform with robust AI-powered features for email marketing. The tool offers several built-in automation features, including customer segmentation and real-time data. While more advanced compared to other tools, Klaviyo remains one of the top choices for advanced email marketing needs.
Standout features
- Customer profiles with all the data
- Marketing Agent
- SMS Smart Opt-in
- Mobile push marketing channel
- Email deliverability score
Pricing plans (monthly)
- Free
- Email ($20)
- Email + mobile messages ($20)
Why we recommend it
For startups in need of multichannel marketing features, Klaviyo is a good option to consider. Its beginner pricing tiers are generally affordable, but may require a learning curve for new users due to its advanced features.
2. Omnisend
Overview
Omnisend is another email marketing tool popular among e-commerce businesses for its automated features and customized workflows. On top of SMS and email notifications, Omnisend also offers web push notifications.
Standout features
- Global SMS messaging
- Unlimited web push notifications
- Advanced reporting
Pricing plans (monthly)
- Standard ($16)
- Pro ($59)
- Custom pricing
Why we recommend it
Compared to other tools, Omnisend puts more emphasis on providing email marketing tools to e-commerce businesses. The tool is specifically ideal due to its affordable features and user-friendly interface.
3. Mailchimp
Overview
Mailchimp is another email marketing platform popular among businesses due to its accessibility and user-friendly features. At the same time, Mailchimp also offers affordable pricing tiers ideal for individual creators and entrepreneurs.
Standout features
- Content studio
- Creative assistant
- Subject line helper
- Behavioral targeting
Pricing plans (monthly)
- Free
- Essentials ($13)
- Standard ($20)
- Premium ($350)
Why we recommend it
For startups in need of an easy-to-use platform for email marketing, Mailchimp may be a good option to consider. The tool has a minimal learning curve and has various integrations with other CRM and content creation tools.
4. HubSpot
Overview
HubSpot is a multi-channel email marketing tool known for its various integrations and marketing tools. While the tool offers a select number of user-friendly and free marketing features, HubSpot’s paid tiers generally cater to larger businesses and agencies.
Standout features
- AI-Powered email
- Marketing studio
- Landing page builder
- Email hosting
Pricing plans (monthly)
- Free
- Marketing Hub Starter ($15)
- Marketing Hub Professional ($890)
- Marketing Hub Enterprise ($3,600)
Why we recommend it
While it may not be the best option for beginner marketers and individual creators, HubSpot is a great option for complex automation needs. For users in need of advanced CRM tools and built-in marketing features, HubSpot is a tool worth checking out.
5. PosterMyWall
Overview
PosterMyWall is a social media marketing, management, and content creation tool ideal for small businesses, startups, and individual creators with little to no marketing experience. With PosterMyWall, users get access to a wide variety of accessible email marketing features, including an AI subject line writer for more optimized campaigns.
Standout features
- 4,770+ email design templates
- Drag-and-drop editor
- AI subject line writer
- Deep performance insights
Pricing plans (monthly)
- Free
- Premium ($9.95)
- Premium Plus ($29.95)
Why we recommend it
PosterMyWall is an ideal choice for most users due to its accessibility and diverse features. Even for those without any prior experience in email marketing, PosterMyWall offers an easy-to-navigate interface complete with customizable templates and a beginner-friendly drag-and-drop editor.
Which is the Most Recommended Email Marketing Tool for Beginners?
When it comes to selecting the most cost-effective and versatile email marketing tool for various needs, you can never go wrong with trying PosterMyWall. Not only is the tool highly accessible for most users, but it also offers a ton of useful features for both email marketing and content creation.
Additionally, PosterMyWall also offers a wide variety of AI-powered features for more creative and efficient email campaigns. Not sure where to start? Try browsing through the tool’s various email marketing templates and start designing your first email campaign.
Boost Your Email Marketing Strategy
Whether you’re a well-established or upcoming startup, email marketing remains a tried and tested strategy for cost-efficient and effective marketing. It’s not only a quick way to reach consumers, but also an engaging way to advertise new product announcements or services.
So, what are you waiting for? Browse through these email marketing tools, find one that best suits your needs, and start taking your email marketing campaigns to the next level!